Mattel: Loopz launch

Mattel Loopz is a skill-and-action music memory game designed to get you moving (think of it as a modern Simon). As parent media lead for the game’s launch, I owned the vertical’s PR strategy, communications, and placements. Working with Machine Shop Marketing agency, we partnered with Beat Boys to create and market a fun and memorable launch moment.

Copy: Press release, media kit, media alert, media and press communications, wrap-up report and media analysis

Partner in crime: Machine Shop Marketing agency