CW Network: Gossip Girl series premiere

Machine Shop Marketing was an entertainment think tank and creative studio started by Linkin Park bandmates Mike Shinoda and Brad Delson. The agency focused on fashion, design, music, technology, television, and film.

I was lucky enough to work with the agency on two brand initiatives: the first of which was leading the San Francisco street team in anticipation of CW’s Gossip Girl series premiere (2007), and the second being Mattel’s launch of their Loopz music-memory game (2010).

Role: Leading San Francisco’s street team of 12 as we canvased the entirety of the city, passing out Gossip Girl-branded selfie mirrors and hyping the then-upcoming series premier

Partner in crime: Jessica Mazur, Machine Shop Marketing agency