Desigual: Undie party

Desigual (translation: it's not the same) is a colorful Barcelona-based apparel brand that’s prided itself on being atypical since its origins in 1984 Ibiza. Twenty-some-odd years later, I was invited to support the openings of their San Francisco and Santa Monica stores, and what promised to be an event the world will never forget: Desigual’s Undie Party.

Copy: Media kit, media alert, media and press communications, press release, event recap and analysis

Partners in crime: Ron Alan, public relations director

Reference

"Corinne worked for my NYC-based PR shop, Spin Control, as a pitch specialist in the summer of 2011. I needed a West Coast-based freelancer with quick contacts and feet on the ground in California—and Corinne did not disappoint. My client was a fast-fashion retailer from Spain called Desigual. The project was an over-the-top PR stunt called Undie Party. (The concept: Be one of the first 100 people to show up to their Santa Monica store in underwear & Get free clothes.) After laughing, Corinne took the job, performing like the Pro she is. She generated key media placements, local and national; exceeded the goals I set for her; gave expert advice; made timely reports; and was a pleasure to work with. I look forward to hiring her again. And gladly recommend her to anyone looking for a self-starting, effective PR specialist with a winning attitude." —Ron Alan, Spin Control NYC