Visit Oakland: Rebranding the town
After a year of research conducted by travel industry research firm, Young Strategies, Inc., Visit Oakland developed a new corporate brand identity, website, destination brand architecture, and targeted advertising campaign. As marketing manager, I acted as agency liaison and internal creative lead.
Copy: Brand guidelines, tone of voice, website, blog, travel guides, social media strategy and campaign content, out-of-home advertising, sales kit, partnership toolkit, board reports
Partners in crime: Lindsay Wright, public relations manager, Elke Barter, designer, Carol H. Williams (agency of record)
Logo before and after rebrand
