Brandless: Launch

 Brandless was an online start-up working toward a mission of offering better stuff for fewer dollars, cutting through the nonesense of a brand-crazed culture. Pulling from my experiences in gaming and public relations, the company launched with an unboxing campaign, and coined the hashtag #shelfie.

Copy: Voice and social style guides, website, product descriptions, packaging, loyalty

Partners in crime: Tina Sharkey, president & Ashley Grabill Young, director of public relations