Levi's®: Wellthread®
Wellthread® is Levi’s® most sustainably designed collection. As lead writer for Levi’s® Wellthread® collection, I revamped the voice and vibe of the line, leaning into current social media culture for a more authentic-feeling end product.
Copy: Video script, web, email, app, loyalty, wholesale
Partner in crime: Jesselisa Twine, designer
Check out more Levi’s® goodness from collaborators:
